Framework for Marketing Management Download

Author: Philip Kotler
Edition: 5
Binding: Paperback
ISBN: 0132539306

Framework for Marketing Management (5th Edition)

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Pearson Education Limited | 2011 | 368 pages | ISBN-13: 9780273752516 | ISBN-10: 0273752510
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Framework for Marketing Management

by Philip Kotler and Kevin Lane Keller - Pearson (2007) - Paperback - ISBN 0131452584 9780131452589

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Categories: Marketing->Management. Contributors: Philip Kotler - Author. Format: Paperback

Free Framework for Marketing Management Download

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