Advertising and Promotion

Author: George Belch
Edition: 9
Binding: Hardcover
ISBN: 0073404861

Advertising and Promotion: An Integrated Marketing Communications Perspective

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC.. Download books Advertising and Promotion: An Integrated Marketing Communications Perspective for free.
Categories: Sales->Promotion, Marketing->Communication, Advertising->General and miscellaneous. Contributors: George Belch - Author. Format: NOOK Study
It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the. Download Advertising and Promotion from rapidshare mediafire 4shared