BCOM (with Business Communication CourseMate with eBook Printed Access Card)

Author: Carol M. Lehman
Edition: 4
Binding: Paperback
ISBN: 1133372430

BCOM (with Business Communication CourseMate with eBook Printed Access Card) (Engaging 4ltr Press Titles for Communication)

An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with many faculty and students.
Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
Chapter In Review and Model Document Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
CourseMate offers an interactive eBook in addition to a full suite of unique learning tools that appeal to different learning styles is available to students with the purchase of a new book! Watch student comprehension soar as CourseMate extends learning beyond the book to deliver what today's students need. CourseMate for BCOM4 includes interactive learning tools, including quizzes, flashcards, model documents, writing templates, games, videos, PowerPoint notes, style guides, language reviews, and more.

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Categories: Management * General. Contributors: Carol M. Lehman - Author. Format: Paperback
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Cengage Learning 1133372430 BCOM - with Business Communication CourseMate with eBook Printed Access Card - Book With Online Product

Created by the continuous feedback of a andquot;student-testedand#44; faculty-approvedandquot; processand#44; BCOM4 delivers a visually appealingand#44; succinct print componentand#44; tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social mediaand#44; abundant real world examplesand#44; and model documents to guide studentandapos;s writin