Understanding Michael Porter

Author: Joan Magretta
Edition:
Binding: Hardcover
ISBN: 1422160599

Understanding Michael Porter: The Essential Guide to Competition and Strategy

Competitive advantage.. Download books Understanding Michael Porter for free.
A Distillation of The Most Important Business Thinking of Our Time Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his workcompetitive advantage, the value chain, five forcesbut no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. Written with Porter's full cooperation, Joan Magretta, his former editor at Harvard Business Review, this book provides an engaging summary of Porter's ideas and an invaluable synthesis of this important body of work, making clear how each of Porter's powerful concepts relates to the others and, most important, to the practical realities managers face. Modern thinking about competition and strategy begins with Porter's frameworks. They are the most widely used in practice by managers around the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta's own wide-ranging business experience allows her to identify the most common of these misconceptionsamong them, the deeply held but dangerous belief that competition is about being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom. Understanding Michael Porter will enable all leaders throughout any organization to grasp Porter's seminal ideas about competition and strategy and deploy them to achieve competitive success.
The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas.

Magretta uses her wide business expe. Download Understanding Michael Porter from rapidshare mediafire 4shared