Author: Kenneth E. Clow
Edition: 5
Binding: Paperback
ISBN: 0132538962
Edition: 5
Binding: Paperback
ISBN: 0132538962
Integrated Advertising, Promotion and Marketing Communications (5th Edition)
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by Kenneth E. Clow - Pearson (2012) - Paperback - ISBN 0132538962 9780132538961
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Integrated Advertising, Promotion and Marketing Communications / Ed...
Overview - Integrated Advertising, Promotion and Marketing Communications Product Details Pub. Date: January 2011 Publisher: Prentice Hall eISBN:9780132608640 ISBN-10 0132539055, ISBN-13 9780132539050 Series: MyMarketingLab Series ISBN-13: 9780132538961 ISBN: 0132538962 Synopsis Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC camp
Integrated Advertising, Promotion, and Marketing Communications with Access Card
[ Ships Daily ] Condition: Good[ Underlining/Highlighting: NONE ] [ Writing: NONE ] Integrated Advertising, Promotion, and Marketing Communications (International Edition) By Kenneth E. Clow, Donald Baack ISBN: 0273753282 Edition:Fifth Publisher: Pearson Pub Date: 1/1/2011 Binding: Paperback Pages: 463
"ISBN 9780136079422; 100% Brand NEW; Kenneth E. Clow, Donald E Baack Prentice Hall; Integrated Advertising, Promotion and Marketing Communications"
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