Author: Louis E. Boone
Edition: 15th
Binding: Hardcover
ISBN: 1111221782
Edition: 15th
Binding: Hardcover
ISBN: 1111221782
Contemporary Marketing
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Overview - Contemporary Marketing Product Details Pub. Date: January 2011 Publisher: Cengage Learning ISBN-13: 9781111221782 ISBN: 1111221782 ISBN-10 1111547289, ISBN-13 9781111547288 Edition Description: New Edition Synopsis CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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Contemporary Marketing, 11th Edition
This textbook describes the strategies used to analyze customer behavior and develop marketing campaigns, products, pricing, distribution channels, and sales promotions.
author robert j galka author roger joseph baran format hardback language english publication year 21 03 2013 subject management business economics industry subject 2 sales marketing title crm the foundation of contemporary marketing strategy author baran roger j author galka robert j author publisher routledge publication date feb 25 2013 pages 392 binding hardcover dimensions 8 00 wx 10 00 hx 0 75 d isbn 0415896568 subject business economics marketing general description this book introduces
Your browser does not support JavaScript. To view this page, enable JavaScript if it is disabled or upgrade your browser. Payment | Shipping | POLICIES OF ROY HAWS BARGAIN BOOKS CONTEMPORARY MARKETING '09 ED 2009 661 PAGES 0324580215 GOOD CONDITION Click to View Image Album I have for sale a GOOD CONDITION softbound textbook of 661 pages titled " CONTEMPORARY MARKETING " 2009 Edition, written by Boone Kurtz with a copyright year of 2009 by South-Western ( ISBN 0-324-58021-5 ) (25162)This textbo
"ISBN: 9780324236736 - CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more."
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