Author: Jr., William Perreault
Edition: 13
Binding: Paperback
ISBN: 0078028884
Edition: 13
Binding: Paperback
ISBN: 0078028884
Essentials of Marketing
This book is about marketing and marketing strategy planning.. Download books Essentials of Marketing Research for free.
Essentials of Marketing Researchby William Dillon, Thomas Madden, Neil Firtle
Essentials of Marketing Research is aimed at the undergraduate introductory marketing research course. It has been designed to teach students to be good managers of marketing research rather than focusing on statistical techniques and analyzing data. ESSENTIALS OF MARKETING RESEARCH is for students who will become users of research rather than research practitioners, presenting topics with an emphasis on pedagogical support and patient explanations of topics.
Format: Hardcover
Pages: 556 pages
Publisher: Irwin Professional Publishing
Date: January 1993
ISBN-10: 0256081123
Condition: Used, acceptable. Pages and spine intact. No rips inside. Quite a bit of underlining and marks inside from previous students' use. Still good, useful information for the marketing student.
Category: Business
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Essentials of Marketing Management
Essentials of Marketing Management - Geoffrey Lancaster, Lester Massingham
author jim blythe format paperback language english publication year 10 09 2008 subject management business economics industry subject 2 business accounting vocational textbooks study guides essentials of marketing isbn 0273717367 title essentials of marketing ean 9780273717362 authors prof jim blythe binding paperback publisher financial times prentice hall publish date 2008 09 10 t 00 00 00 pages 360 weight 1 condition used good sku 1304515 about greener books greener books is an enterprise wi
Essentials of Marketing Research [With Access Code]
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Free Essentials of Marketing Download
At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e- and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' needs.
Building on Pioneering Strengths
This author team pioneered an innovative structure- using the "four Ps" with a managerial approach-for the introductory marketing course. You can download Essentials of Marketing pdf for free. t its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e- and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' needs.
Building on Pioneering Strengths
This author team pioneered an innovative structure- using the "four Ps" with a managerial approach-for the introductory marketing course. It quickly became one of the most widely used business
