Author: Chip Heath
Edition: 1
Binding: Hardcover
ISBN: 1400064287
Edition: 1
Binding: Hardcover
ISBN: 1400064287
Made to Stick: Why Some Ideas Survive and Others Die
- Business
- Parenting
- Business Strategy
- Entrepreunial Planning
- Idea Planning
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on.. Download books Made to Stick: Why Some Ideas for free.
Focusing on successful marketing campaigns and undying urban legends, this audiobook is designed for anyone who strives to craft messages that are memorable and lasting. Unabridged. 7 CDs. *Author: Heath, Chip/ Heath, Dan/ Kahlenberg, Charles *Binding Type: Compact Disc *Media Type: Audio Product *Publication Date: 2007/01/09 *Language: English *Run Time: 510 minutes *Dimensions: 6.16 x 4.96 x 1.19 inches
His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale. Download Made to Stick from rapidshare mediafire 4shared
Made To Stick ...
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. Simultaneous. *Author: Heath, Chip/ Heath, Dan/ Kahlenberg, Charles (NRT) *Subtitle: Why Some Ideas Survive and Others Die *Publication Date: 2007/01/02 *Binding Type: CD/Spoken Word *Language: English *Depth: 1.25 *Width: 5.50 *Height: 6.00
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100000 first printing.
Categories: Christian Scientist Monitor's Best General Nonfiction of 2007, Nonfiction, Communication->Psychological aspects. Contributors: Dan Heath - Author. Format: Audiobook
author chip heath author dan heath format hardback language english publication year 01 02 2007 subject personal development subject 2 popular psychology made to stick why some ideas take hold and others come unstuck isbn 1905211570 title made to stick why some ideas take hold and others come unstuck ean 9781905211579 authors chip heath dan heath binding hardcover publisher random house books publish date 2007 02 01 t 00 00 00 pages 304 weight 0 condition used good sku 1000437 brit books our tea
Free Made to Stick Download
. You can download Made to Stick pdf for free. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale
