Author: Kristen K. Swanson
Edition: 2
Binding: Hardcover
ISBN: 156367551X
Edition: 2
Binding: Hardcover
ISBN: 156367551X
Promotion in the Merchandising Environment (2nd Edition)
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Promotion in the Merchandising Environment, ISBN-13: 9781563671050, ISBN-10: 1563671050
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Promotion in the Merchandising Environment 2nd Edition
Promotion in the Merchandising Environment 2nd Edition, ISBN-13: 9781563675515, ISBN-10: 156367551X
Promotion in the Merchandising Environment
Promotion in the Merchandising Environment
Promotion in the Merchandising Environment, 2nd edition is a comprehensive guide introducing promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective.
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