Author: Geoffrey A. Moore
Edition: Revised
Binding: Paperback
ISBN: 0060517123
Edition: Revised
Binding: Paperback
ISBN: 0060517123
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado: Paul Wiefels
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
payment | shipping rates | returns Crossing the Chasm Product Category :Books ISBN :0060517123 Title :Crossing the Chasm EAN :9780060517120 Authors :Geoffrey A. Moore Binding :Paperback Publisher :Collins Business Publication Date :2002-08 Pages :256 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :17.99 Height :0.6300 inches Width :5.3500 inches Length :7.9500 inches Weight :0.4900 pounds Keywords :General AAS, Management, General, New Business Enterprises, Paperback, P
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