Thursday 21 October 2010

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing
Author: Thomas Nagle
Edition: 5
Binding: Hardcover
ISBN: 0136106811



The Strategy and Tactics of Pricing: A Guide to Growing More Profitably



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"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically?rather than simply calculate pricing based on product and profit?in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today?s markets. "
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably


A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.'The Strategy and Tactics of Pricing' shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

payment | shipping rates | returns We accept only PayPal for eBay orders The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making BookBuyers SKU: mon0000953781 Product Category :Books ISBN :0136693768 Title :The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making EAN :9780136693765 Authors :Thomas T. Nagle, Reed K. Holden Binding :Hardcover Publisher :Pearson PTR Publication Date :1994-05 Pages :409 Signed :False First Edition :False Dust Jacket :False Lis

Pearson PTR 9780136106814 The Strategy and Tactics of Pricing By Nagle, Thomas T./ Hogan, John E./ Zale, Joseph Description *Author: Nagle, Thomas T./ Hogan, John E./ Zale, Joseph *Subtitle: A Guide to Growing More Profitably *Publication Date: 2010/03/02 *Number of Pages: 334 *Binding Type: Hardcover *Language: English *Depth: 1.00 *Width: 6.25 *Height: 9.25 SKU: UBM9780136106814 Payment We accept payment via PayPal, Mastercard, Visa, American Express, Discover and PayPal?s ?Bill Me Later?.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically



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