101 Design Methods

Author: Vijay Kumar
Edition: 1
Binding: Paperback
ISBN: 1118083466

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

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The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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101 Design Methods: A Structured Approach for Driving [ebook]

The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan w

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John Wiley Sons Inc 9781118083468 101 Design Methods By Kumar, Vijay Description Approaching the creation of new products, services and customer experiences as a science, rather than an art, this essential resource provides a practical set of collaborative tools and methods for planning and defining successful new products and services. Original. *Author: Kumar, Vijay *Subtitle: A Structured Approach for Driving Innovation in Your Organization *Publication Date: 2012/10/09 *Number of Pages: 326

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